Milk & Honey Records
Editorial Pitch Sheet
infatuation cover art

infatuation

orion
Release: November 20, 2026  ·  Single  ·  Electronic (House)
Milk & Honey Records c/o The Orchard

Atlanta producer orion, a decade into a multi-platinum career producing for other artists as Shoki (300M+ streams, a #1 on Apple Music, Billboard Top 200 placements), follows a single that Spotify editorial and the algorithm both picked up. “afterglow” ran 29 days on Deep & Minimal, peaked at #17 and is still on Discover Weekly and On Repeat two months later, and TikToks using his sounds have passed 32.7M views. “infatuation” stays in that lane: house and '90s techno underneath, euphoric melodies on top, for fans of Chris Stussy, Locklead and Gaskin.

Why This One Matters

Since “afterglow” came out on August 21, orion's audience has kept growing. TikTok videos using his sounds have reached 32.7M views across 6,778 posts, his Spotify followers are up 13.7% and his catalog streams are up 24.9% (+735K). The listeners are spread across the US, UK, Australia, Germany and Canada, the five markets that drove 72.5% of “afterglow's” streams.

Spotify editorial added the record to Deep & Minimal on release day and kept it there for 29 days, peaking at #17. The algorithm picked it up from there: two months on it is still on Discover Weekly, On Repeat, daylist and Repeat Rewind, still doing 33.6K streams every 28 days, and 47.4% of its streams come from listeners choosing it directly. Audiomack added it to Trending Songs: Electronic the day after release.

32.7M
Views on TikToks using his sounds
29 days
Spotify Deep & Minimal, “afterglow”
176,202
Monthly listeners on Spotify
115K+
Streams, “afterglow” first 60 days

Release Details

Title
infatuation
Primary Artists
orion
Release Date
November 20, 2026
Format
Single
Genre (primary)
Electronic
Subgenres
House
For Fans Of
Chris Stussy, Locklead, Gaskin
Artist Home / Origin
Decatur, Alabama, USA
Track Length
3:41
TikTok Timestamp
00:37
Explicit Lyrics
No
ISRC
QMFMF2652672
UPC
711641056942
Catalog #
MHR-35
Label / Imprint
orion / Milk & Honey Records
℗ / © Line
2026 orion under exclusive license to Milk & Honey Records
Beatport Artist
orion (US), ID 2457032

Credits

Producer
Orion Pointer
Songwriter
Orion Pointer
Publishing
Orion Pointer · BMI · IPI 00878166095

Similar Songs

Overview

“infatuation” is orion's follow-up to “afterglow”, and it stays in the lane that record opened: house and '90s techno underneath, euphoric melodies on top, at the minimal and deep house end of the floor where Chris Stussy, Locklead and Gaskin sit.

At 3:41 it fits the same rooms as the last record, with a TikTok cut starting at 0:37. It is a natural fit for the editors who supported “afterglow” on Deep & Minimal, and for deep house, minimal and after-hours lists beyond it.

Spotify for Artists Pitch

~500 characters
orion (176,202 monthly listeners) follows “afterglow,” which ran 29 days on Deep & Minimal and still sits on Discover Weekly and On Repeat, with “infatuation.” House and '90s techno underneath, euphoric melodies on top, in the minimal and deep house lane of Chris Stussy, Locklead and Gaskin. Before orion, he produced multi-platinum records as Shoki (300M+ streams). Made for deep house, minimal and after-hours electronic playlists.

Content Links

Playlist Targets

Spotify Apple Music Audiomack

Marketing At A Glance

Headline lever
Built on what worked on “afterglow”: IG Reels to Spotify conversion ads cut from orion's own meme content, aimed at the five markets that drove 72.5% of its streams, with DJ seeding via 1001 Tracklists and TikTok sound seeding on top of the 32.7M views his sounds already have.

About orion

Orion is an emerging artist/DJ from Decatur, Alabama now based in Atlanta, Georgia who’s quickly gaining recognition as a wave-bending sound magician shaping the next wave of electronic music. Drawing heavily from house and ’90s techno influences, his sound blends fresh vocals with euphoric melodies to create a dancefloor-shaking style that feels both new and familiar.

Over the past decade, Orion has become a multi-platinum music producer for his work with other artists under the name “Shoki,” garnering over 300,000,000 streams worldwide as well as charting #1 on Apple Music charts and Billboard Top 200 charts. Only in the past year he released his first official record, “Lose Control,” and he’s looking to continue shaping his sound and establishing himself as one of the hottest upcoming electronic artists you’ll hear for years to come.

Spotify monthly listeners and playlist saves: Spotify, Oct 21, 2026. Instagram followers: Songstats, Oct 20, 2026. afterglow figures: Orchard Insights, Aug 21 to Oct 19, 2026. Catalog, Shazam and TikTok figures: Songstats, Aug 21 to Oct 20, 2026.

Socials & Streaming

Milk & Honey Records
Milk & Honey Records c/o The Orchard  ·  Editorial Pitch Sheet  ·  infatuation (MHR-35)
Contact: dana@milkhoneyla.com